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H&M Home SS20 Collection

Encouraging us to organise, optimise and fill our homes with peaceful colours’ H&M Home is kicking off the new year with natural materials and a palette of warm neutrals for a serene style. With this photoshoot, the company prepares us for the new Spring season and gives some tips on cool trends for the upcoming year. Swedish designers believe that all of us should pay attention to circles and rounded shapes in the decor, in addition, brown-milk colors are still in trend, and of course, natural details are also here.

With the foundation of the home well organised, you may want to think about the colours. Pick a theme of three to five colours to create a balanced and harmonious platform to start from.

When all your things have their own place everyday life becomes easier, so take a good look at your storage. Mixing different types of baskets and boxes looks great. But aim for simplicity and go for just two or three kinds for a tidy look.

Place larger baskets at the bottom and smaller ones higher up to create balance in your wardrobe or on a shelf. Similarly, place dark objects at the bottom and pale ones higher up as the eye interprets dark items to be heavy.

Make the most of the space you have. Look at unused space, like that under your bed – and make sure your furniture is functional.

Brown is a typical 2020 colour. Next season H&M Home’s blankets, cushion covers and rugs, towels and bedlinen come in various shades of beige.

These earthy tones work well together and are perfect to create a unified look. The aim is for a relaxed and casual style so don’t be afraid to go bohemian with details such as raw endings, fringes and tassels.



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